2018我国汽车行业电子商务发展模式研究

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毕业论文我国汽车行业电子商务发展模式研究
摘要：
在以信息技术为代表的高新技术迅猛发展和经济全球化的今天，以电子商务促进传统制造行业信息化建设已成为提升和维持企业核心竞争力的重要手段。本文在国内外汽车行业电子商务应用现状分析的基础上，对发达国家汽车电子商务发展的经验和我国汽车企业实施电子商务过程中出现的问题进行总结，对国内外学者、专家提出的几种汽车行业电子商务的不同发展模式进行分析评价，创造性地提出了我国汽车行业开展电子商务的4阶段发展模式，并对照广州本田的电子商务发展历程对该4阶段发展模式进行应用分析。该发展模式是在现有的发展模式基础上进行扩充，对汽车行业供应链分析，立足于我国汽车行业开展电子商务的特殊环境和存在的问题，提出的全新发展模式。本文研究的最终目的是促进我国汽车行业在经济全球化、技术高新化环境下的企业信息化建设，提高我国汽车企业在加入WTO后的市场竞争力，为我国民族汽车工业的发展提供参考和借鉴。
关键词： 汽车行业; 电子商务; 4阶段发展模式
Studying on the development mode of electronic
commerce in domestic automobile industry
Abstract：
At present, high-tech which take the information technology as representative develop rapidly and economy is globalizing. Promoting traditional manufacture industry construct information by using electronic commerce has become an important method that advance and maintain the core competitive ability of the enterprise .This article explain the concept of electronic commerce .In the foundation that analyses the current application of the electronic commerce in the domestic and foreign automobiles industry, this article summarize the experiences of electronic commerce in automobile industry of developed country and the issues in the process of carrying on electronic commerce of domestic automobile enterprise. Besides, this article study on different development mode of electronic commerce domestic told of by experts worldwide, creatively propose four stages development mode about the development of electronic commerce for domestic automobile industry ,compares the course of Honda of Guangzhou which develop electronic commerce to carry on the applied analysis to this four stages development mode.The mode is in the foundation which analyzes to the supply chain of the automobile industry, bases to the special environment of Chinese automobile industry develop electronic commerce, proposed brand-new development mode.The essential purpose of this article is promoting the enterprise’s constrcut information of domestic automobile industry under the economical globalization, enhancing the market competence of domestic enterprise in automobile industry after China became a memember of WTO, and providing reference for the development of domestic automobile industry.
Keywords： Automobile industry; Electronic commerce; Four stages development mode