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毕业论文摘要：随着互联网在中国的进1步普及应用，网上购物逐渐成为人们的网上时尚之1，根据CNNIC第14次互联网统计报告公布的数据，中国目前7.3%的网民有网上购物的习惯，中国目前有网民8700万，这就是说，有6百多万的中国网民会从网站上购买自己钟意的商品，在这种情况，各种类型的购物网站在经历了2000年以来的泡沫之后，重新恢复了活力，取得飞速的发展。
文章通过对网上开店的相关分析，这其中包括：网上商业和传统商业的分析，C2C网上开店的可行性分析，B2C网上商城和C2C网上商店的SWOT分析，经济效益分析，这些分析为网上开店的进行提供了依据。本文详细的介绍了网上商店的整个流程包括：平台的选择，建立网上商店，网上商店的运作，网上商店的营销，网上商店的客户关系管理。这其中每1个环节都是网上开店必不可少的，1个成功的网上商店不但要这些流程，而且要着重注意的环节是价值链的实现，即网上商店的营销和网上商店的客户关系管理。
网上开店是1种在互联网时代的背景下诞生的新销售方式，区别于网下的传统商业模式，与大规模的网上商城及0星的个人品网上拍卖相比，网上开店投入不大、经营方式灵活，可以为经营者提供不错的利润空间，成为许多人的创业途径。
关键词：网上开店；创业者；网上商店
Abstract：As Internet developing in China widely, e-commerce gradually become a normal in our life .According to CNNIC fourteenth internet censor data, there are nearly 87 billion people to use internet. About 7.3 percent people ever shopped via internet in China at present .By the way, nearly 6 million Chinese net users choose the goods through internet which they are favor. In the phenomenon, each e-commerce website have new power developing after net economic foam expending in 2000.C2C and B2B website are becoming popular because of their available and convince. E-shop became entrepreneur’s favorite thing, therefore, it should not need much money and low cost.
The article through to the correlation analysis which on-line opens a shop, this in which includes: On-line commercial and the traditional commercial analysis, C2C on-line opens a shop feasibility analysis,B2C on-line commercial city and C2C on-line store SWOT analysis, economic efficiency analysis, these analyses for on-line opened a shop carries on has provided the basis. The article detailed introduction on-line store entire flow has included: The plat form choice, establishes the on-line store, on-line store operation, on-line store marketing, on-line store customer relations management. This each link all is on-line opens a shop essentially, a successful on-line store not only wants these flows, moreover must emphatically pay attention the link is the value chain realization, namely on-line store marketing and on-line store customer relations management.
E-shop is a new marketing method base on internet in the information period. To compare with the traditional department store it has their strength, such as lower cost and so on. For a word, e-shop have converted a excellent entrepreneur way.
Key words: E-shop; Entrepreneur; C2C and B2B website
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发表于 2018-8-19 10:51:32