2018炎陵县旅游景区的网络营销SWOT分析及对策

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毕业论文炎陵县旅游景区的网络营销SWOT分析及对策
摘要：旅游景区作为旅游业的核心产品，是目的地旅游形象的重要体现。因此，做好旅游景区营销工作对整个旅游业的发展具有推动作用。网络营销作为1种互动性很强的营销方式，具有1些其他营销方式不可比拟的优势。本文运用SWOT分析方法，对炎陵县旅游景区网络营销进行分析，阐述了炎陵县网络营销的优势和劣势，以及它所遇到的机遇与威胁，并根据分析结果制定了相应的对策。主要对策有：加强旅游景区品牌策划及推广；实行旅游景区网络营销整合策略；加强与周边旅游景区网络营销合作；加强旅游景区网站建设及推广；制定旅游景区网络营销组合策略；积极引进网络人才。文章试图通过对这1案例研究，推动炎陵县旅游业的发展，以提高经济效益和社会效益。
关键字：炎陵县；旅游景区；网络营销；SWOT分析；对策
Yanling County Traveling Scenic Area E-marketing SWOT Analysis and Countermeasure
Abstract: The traveling scenic area as the tourism the core product, is the destination traveling image manifests importantly. Therefore, completes the traveling scenic area marketing work to have the impetus function to the entire tourism development. The E-marketing as one interactive very strong marketing way, has some other marketing way incomparable superiority. This article utilizes the SWOT analysis method, carries on the analysis to the Yanling County traveling scenic area E-marketing, elaborated the Yanling County E-marketing superiority and the inferiority, as well as it meets the opportunity and the threat, and has formulated the corresponding countermeasure according to the analysis result. The main countermeasure includes: Strengthens the traveling scenic area brand plan and the promotion; Implements the traveling scenic area E-marketing conformity strategy; Enhancement and peripheral traveling scenic area E-marketing cooperation; Strengthens the traveling scenic area website construction and the promotion; Formulates the traveling scenic area E-marketing combination strategy; Introduces the network talented person positively. Attempts through to this case research, impels the Yanling County tourism the development, enhances the economic efficiency and the social efficiency.
Key words: Yanling County; Traveling scenic area; E-marketing; SWOT analysis; Countermeasure