2018浅谈电子商务在我国零售业中的应用

289663

毕业论文浅谈电子商务在我国0售业中的应用
摘要：本文通过阐述我国0售业应用电子商务的趋势，回顾了从改革开放之前至今我国0售行业的概况与发展；提出了0售业应用电子商务的方式，包括网上0售、电子化供应管理等，分析了0售业电子商务应用对传统0售业的冲击和0售业应用电子商务的效果；并阐述了百货商店中电子商务的应用、超级市场电子商务的应用、连锁商店电子商务的应用、方便商店电子商务的应用等；文中分析了我国0售业应用电子商务存在的问题并提出了相对应的解决策略，最后通过分析联华超市应用电子商务的成功案例，验证了我国0售业应用电子商务的优势。
关键词：电子商务；0售业 ；0售行业
About The Application Of E-Commerce in Retails Business
Abstract：By describing the trend of the application of E-commerce in retail business this disquisition reviews the development and the profile of the retail business in China from the reform time in China in 1980 .The mode of the application of E-commerce including retail on-line and electronic supplying management is proposed .The impact of the application of E-commerce on traditional retail business is analyzed. The application of E-commerce in different fields such as department store ,supper market ,chain shops and convenient shops is discussed . In the article, it analyse the problems of application e-business in retail industry and propose relative solving strategy . At last, we analyse the successful examples of LianHua Supermarket application e-business, so it proved retail e-business application advantages in our country.

Key Word：Electronic Commerce ; Retail business ; Retail position